Hi, I’m Nick.

Building a death-tech SaaS: growing Eulogize into a US-focused B2B and consumer business.

When I joined, Eulogise was an Australian D2C platform with two products. Today, Eulogize Memorials is an international B2B and D2C death-tech SaaS used by families and funeral homes around the world.

My title covered product and B2B partnerships, but in a small founding team the job was much broader. I had a hand in almost every part of the business. I’ve pulled out some of my favourite parts of that experience below.

I like golf. I don’t like searching for tee times. So I built caniplay.golf.

What started as a fun side project now covers 1,632 places to play across Australia. It brings live tee times from eight booking-platform integrations into one search.

Road trip has been a fun new feature to add. Set a maximum detour and it finds the courses along the drive, then generates a custom card to drop into the group chat.

I’m rebuilding Eulogize’s website, from positioning to launch.

I’ve worked on website launches and refreshes throughout my career. This is the first one I’ve owned end to end, from page structure and copy through design, motion and the Webflow build. I carried the Figma design system into reusable Webflow components and set up the SEO, GA4 and launch checks around it. The rollout follows Eulogize’s 2026 product launches, with Tribute Videos as the first full product-page example.

I turned competitor research into a structured view of the market.

Expanding Eulogize into the US meant understanding the competitor landscape in detail: which platforms served which operators, what they did and where the gaps were. I built a structured model covering 35 platforms and 34 criteria, with sources and clear states for what was known, partial or not documented. It gave us a working view of the market and a public comparison that buyers could use.